In the hyper-casual games industry, each experiment starts with the generation of multiple ideas to test. This step can be approached by different methods, but in our experience, a brainstorming session involving several team members, including a game designer and other members, works best. Sometimes, it also pays off to involve producers from publishing teams, who can add ideas based on their experience and knowledge.
Regardless of which way of generating ideas developers use, it is better to generate new ideas with a solid knowledge of the market and hottest trends.
Market analysis is an excellent tool for learning about the needs and tastes of the audience. One of the ways to understand which games the contemporary audience wants to play is to take a look at trending games. To research trending projects, one can use Аppmagic
. There one can filter the games by specific genres, settings, or art styles and see the market from different angles.
When researching the market and decomposing competing games, developers should pay attention to the following game design components: