are simple games that can reach the broadest audiences on mobile devices, and they can be made almost anywhere. The latest company to prove that is Ducky
, a nine-month-old company in Russia whose games have been played 145 million times and generated $1 million a month in revenue.
Ducky's small team is geographically dispersed. and it works with external game developers to create a factory focusing on hypercasual mobile games. The business is profitable, and the company has been able to raise $1 million in funding, said Ducky CEO Ivan Fedyanin in an interview with GamesBeat.
Hypercasual games are low-commitment forms of entertainment. You can play them while waiting in line to get into the grocery store or while you're in the bathroom. They're like casual games, but with an even shorter time span of 30 seconds to a minute. They appeal to busy people or those with short attention spans, whether it's older people over 45 or young folks who are part of the TikTok generation. Hypercasual games are generating billions of dollars in revenue and they're showing up in the top 100 lists. Mobile measurement firm Adjust and game engine maker Unity
said 95% of hypercasual game revenues come from ads.
Leaders in the industry include Voodoo, Kwalee, and Playgendary. Mobile social game publisher Zynga moved into the market by paying at least $168 million for Rollic. During the early part of 2020, Adjust and Unity
reported that hypercasual games were growing at 72% in terms of sessions played, with China leading the growth. Hypercasual games combine simple mechanics and minimalistic design to engage players.
Ducky's games have been downloaded at least 25 million times in places such as the United States, United Kingdom, China, and Japan. Developers get paid for performance for their hits, and Ducky runs tests and acquires feedback to improve the games on a quick cycle. Ducky tests hundreds of gameplay videos and constantly gives feedback to developers. It takes a 50-50 split on profit sharing and invests in its hits as they happen. Ducky prides itself on moving fast to give feedback on gameplay submissions within a day.