Deconstruction of Merge Miners

Nick has 9 years of experience in game development. He started as a game designer, ran the Fast Forward studio, and for the last two years has been working in the hypercasual industry as a producer, and also has experience with midcor projects for 5 years.

Loops

What is the core mechanic

  • Buy shovels with soft currency
  • Shovels can be merged - they become stronger
  • Throw them onto the level, and get rewards for breaking blocks:
    • soft currency
    • additional shovels for this run
    • gifts
  • If you complete the level goal (reach the end) - you complete the level
    • you get soft currency, shovels, and gifts as a reward
  • If you don't complete the goal, you start over, but:
    • blocks are restored
    • shovels are restored
    • gifts disappear (they are disposable)

Why should I play Core?

  • I get soft currency and gifts with shovels
  • The more soft currency I have, the more shovels I can buy on the level. Gifts help to merge shovels right away, not from the first level

Why should I play Meta?

  • Some levels drop gifts with cool shovels. This helps me in Core
  • There are no conflicts or leveling up here

Goals

Core Long-Term Goal

  • Merge shovels up to the maximum level

Meta Long-Term Goal

  • Complete all levels on the map
  • Build all islands

Briefly about in-app monetization

There is only a store with bundles and disabling ads in the game.

What about grinding?

The grind starts from level 15. I have to replay levels several times and start thinking about where to put the shovels to get the maximum profit from the level.

NameDescriptionsWhat effects
Gifts on levelsFor the rewards, I can open a special gift right on the level with a shovel NOT the first levelAd revenue
Level Completion RewardsRegular reward with a rainbow twist. Offers to increase extraction of softs and giftsAd revenue
InterstitialsInters work just on a timer. Can't appear when I run shovels. The timer is dynamic. In the first levels, the cooldown was more than in the next.Ad revenue
The reward at the measure of a new shovel If the player collected a new shovel, he is prompted to see the reward to get a set of shovels of a lower levelAd revenue
Spin roulette on levelsStarting at a certain level, a treasure box falls instead of (or along with) the usual gifts. When you open it, a drop roulette spins. Inside fall different shovels. The first time it drops out for free. Farther out sometimes for free, sometimes for a reward.Ad revenue, Retention
Power Shovel for a rewardRight on the level offers shovel forward. A shovel is not top-level, but powerful.Ad revenue
Skip level for rewardStarting at a certain level, the player is offered to skip levels for rewards.Ad revenue
Can't play without the internetAt the level of the map, the player is not allowed to continue playing further if there is no internetAd revenue
Map with LevelsThe map is marked with gifts and bosses.Retention
Island buildingWith the hold, you rebuild the island. Building it goes for the second currency. Many islands — as soon as you complete one, move, and the second opensRetention
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