The whole bunch of these terms might be confusing, but there is nothing to worry about, we'll deal with them now. CPI
is the king. It means how much does it cost you to acquire a new user - Cost Per Install
Other metrics are what CPI consists of and hides behind one number.
Up till the game is installed there are some actions the player has to perform:
- See an Ad. This is called Impression
- Click an ad
- Press Install on the store page